Mosher Creative

The Empire State Building Run-Up

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Cards to promote sponsorship for The Empire State Building Run-Up marathon to benefit the Multiple Myeloma Research Foundation.

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Contest Designer

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I thought it would be funny to create a design contest website where clients could submit projects to a competition between me, myself and I. This approach would allow for direct communication between everyone involved, leading to a win-win-win situation. While lampooning design contests would be tragically amusing, I don’t want to promote myself through negativity.

Spec work involves producing artwork for a potential client with no guarantee that your work will be chosen and/or paid for. This practice is universally condemned by design organizations as harmful to both clients and designers alike. Spec-based design contests are a growing concern within my profession.

It is important to note that there are various types of design contests. Awards from industry competitions can be a valuable marketing tool for design professionals. Such contests will not require the creation of spec work to be considered for reward and recognition. In addition to bragging rights, winners are often featured in design annuals and websites. Entrance fees might be worth consideration when developing your annual budget for marketing and promotions.

My latest project is not about my services or views on spec. ContestDesigner.com is a directory for graphic designers who are looking to participate in competitions and find information about the business of design and best practices. It serves to facilitate connections with leading design organizations and industry design contests that can be incorporated into a productive and profitable marketing strategy. The difference is in the way you do it.

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How Paper Is Made

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This video gives a quick overview of how paper is made. The process for making recycled paper is the same,
but begins with the use of a variety of consumer waste pulps instead of pulp made from kindling.

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How Ink Is Made

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Ink is made up of a clear base, finely ground pigments of color and various thinners that allow the ink to flow.
Inks used in screen printing on paper are different than those used for printing on t-shirts, plastic (decals) or glass.
Below is a video that illustrates the technical process of making ink.

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WSLR T-shirt

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I listen to 96.5 WSLR online using iTunes. Sarasota’s community radio station offers an eclectic range of music and news. They held a T-shirt contest in August of 2010 and my “Radio Waves” submission won first place.

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